Important Design Checklist for Your Business Site
Written on March 12, 2010 – 12:15 pm | by admin |When considering your business website design, careful attention should be paid to every minute detail to make sure it performs optimally to serve its goals. Here are five vitally important rules of thumb to observe to make sure that your website performs well.
1) Do not use splash pages
Always remember that we attract our site’s visitors for a purpose, and we want nothing to stand in the way of achieving that goal as efficiently as possible. A splash page, which you probably have come across at some time, is a landing page that is nothing but decoration. Usually, splash pages are meant to be visually attractive. The only meaningful content they have is a phrase such as “click here to enter this site.” Why add the frustration of one additional click between your landing page and the desired outcome on the part of the site visitor? Get those visitors through that virtual door immediately.
2) Avoid excessive banners
Eye tracking studies indicate that, while such banners might distract visitors to a website, modern visitors are accomplished at not noticing the content that the banners contain. Unless your business plan is advertising, the last thing you want to do with your visitors’ time on your site is to direct their attention away from your content (and the action that the content is designed to achieve).
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
4) Let your visitors see where they are on the site
If your site is well designed, users will easily flow from one page to another. However, along the way, they may feel like returning to a previously visited page to read it more carefully, to remind themselves of details or to compare one set of features to another. Provide a way for them to retrace their steps or to know how to get from “point g” back to “point c.” Using a breadcrumb trail serves this purpose very nicely.
5) Use audio only for clear purposes
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on at your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.
Your http://www.99sites.us/>online business will benefit from attention to details such as these.














