Is MLM Recruiting Difficult?

“Am I required to know and sponsor many people in an MLM program to be successful?” is a commonly asked question.

A frequent reply you might hear from upline sponsors is…

“No, you can become quite successful in MLM by sponsoring just one person every month or two and build up a great residual income.

These people don’t have to come from people you already know.  Think about how many people you bump into everyday in your normal day to day activities!

They tell you to sit down with paper and pen and write down a list of everyone you know, have known, attended school with, done business with, worked with, go to church with, etc. and they explain that you will be astounded by how many people you come up with.

Surely not all these people will join your MLM program, however, you can still be very successful if only one in a hundred elects to join.  Statistics show that if one out of every hundred people you contact about joining your business, does so, it will be enough to make your car payment, another one will make your house payment, and one more will retire you!

That’s not so bad really.  Three out of every one hundred is achievable, but you have to make the contacts.  As the saying goes, “the more you tell, the more you sell.”  Also, all the people on your contact list know others and although they might not be interested themselves, they may refer your to others who will be interested.

However, there is one flaw in this whole process and that is that you have to be willing to be rejected by 97 people.  That is a lot of rejection and most people will not last that long.  And initially these are people you at least know, so the rejection is even harder to accept.

How many people do you know who can go out and face 100 people they know and get turned down by 97 of them and just continue to keep plugging along trying to recruit or sell products to an unwilling market?

Technically, the response above from the upline sponsor can be true if you are lucky enough to sponsor someone that has all the necessary skills and goes on to become a “heavy hitter” in the company.  And depending upon your company’s compensation plan, that person might be able to carry you along.

It is extremely unlikely that you will be able to enroll a “heavy hitter” who can quickly go out and develop a large downline below you if you are only signing up “one person every month or two.”

So what might you do if you don’t want to face massive rejection and you aren’t going to be lucky enough to enroll a “heavy hitter” early on in your Network Marketing career?

Instead of chasing after all your friends and family members and quickly becoming a member of the NFL (No Friends Left) club, or bugging everyone within 30 feet of you as suggested by some sponsors, you need to narrow down your target market.  Everyone is not your target market.  Your target market is made up of people who are already looking to start a home business, to earn extra money on a part-time basis, are looking for a Network Marketing program to join or are already a member of some other Network Marketing program.  You can even further narrow down your niche to only the latter group if you desire.  Then encourage them to come to you and get them to join your company by employing a soft sell method instead of the hard sell methods pushed by many MLM sponsors.

“OK, so just how do I go about achieving that?”, you ask.

You can achieve this by offering your target market a free report or funded proposal relevant to your niche and developing your mailing or emailing (preferable) list.  Then using this list, you develop a relationship with the members of your list by providing them useful information and becoming an authority figure in their eyes.  This is known as relationship marketing.

If you have correctly identified your market, prospects will soon be calling you for guidance and asking how they can join your team.

To read more about funded proposals, free reports, and relationship marketing and how you can use them in your recruiting efforts, click the links in the resource box below.

George Dodge rates relationship marketing superior to all other MLM recruiting methods.  Download The 7 Great Lies of Network Marketing free report and then go on to discover the secrets of effective MLM Recruiting methods made available with the use of Internet Network Marketing.