How back links work
Before creating a web site you should have decided how you intend to get visitors or ‘traffic’ to your web pages. Be it selling a product or service or conveying an opinion or information you want to get attention and this means getting traffic. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The most economical and focused traffic is delivered by the search engines.
Search engines make money through presenting searchers with answers they are looking for. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. More users returning, means more popularity and more sales. Your task is to work to achieve similar goals for your web pages.Get more users and get them to return often.
So what should you do?. You have two options and you can use both. You can submit high quality content to the web or you can use advertising often called Pay Per Click (PPC) or in the case of Google ‘adwords’.
As far as all of the search engines are concerned nothing exists on the internet without a keyword or a key phrase. Searches always begin with the entry of a keyword or phrase into the ‘search box’. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. All search engines determine what will be returned in the SERPs (Search Engine Results Pages) by using two measures authority and relevance.
Relevance is a function of the keywords in the text of the webpage and authority is determined by the number and type of back links . The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.
Back links are the sledge hammers of SEO (Search Engine Optimisation).
Back links not only determine your position in the SERPs (Search Engine Results Pages) but are a major source of visitor traffic. Users finding web pages with back links to your web page will click on your back links and visit your site if the keyword text in your back link is relevant to what they are searching for. ‘Anchor text’ is the correct term to describe the text appearing as a link and contributes to the value given to the link by the search engines. Whilst all back links are of value some are more valuable than others.
The search engines give authority to web pages which can be passed on to your web pages through the back links.Web pages with more authority pass more authority onto your pages .
