Small Business Internet Marketing Means More Than Just A Web Site
In order to reach their customers where they are actually conducting searches and research, big companies know that they need not only a Web site, but a comprehensive Internet strategy. Likewise, a small business Internet marketing plan that goes beyond just having a Web site is equally important for smaller firms, organizations and even individuals.
Fifty percent of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24 percent, Internet-based yellow pages directories at 10 percent, local newspapers at 4 percent, and white pages directories at 3 percent, according to a recent Nielsen Online survey.
Search engines were used by consumers 72 percent more at the time of the survey than they had used them two years before, when a similar survey was conducted. (Source: Nielsen Online/WebVisible survey, Feb. 2009)
“These results confirm what most people have come to know through their personal experience, or the observation of the world around them: the word ‘Google’ has become interchangeable with the word ‘search,’” said Bret McCormick, co-founder of OurNEWSCafe.com, one of the industry leaders in small business Internet marketing.
More and more people are turning to the Internet through computers and wireless devices as their first source for information — its an absolute fact. Small businesses, organizations and individuals often find themselves not fully aware of this major shift in consumer behavior, unsure about how to act upon it, or discounting it because they believe they can’t afford it and don’t really understand it.
Personalized service, as well as prices that fit within most existing advertising and marketing budgets, are provided by OurNewsCafe.com, one of the industry leaders in small business Internet marketing.
“We offer more than 50 years of professional media experience, including more than a decade of building and maintaining Web sites for media companies,” said McCormick. “Along the way, we’ve learned not only how to put a site and information on the Internet, but the ways to laser-target your message.”
Some Internet Web site marketing companies boast that they guarantee their clients will have a first-page (top-10) ranking in Google. OurNewsCafe.com’s small business Internet marketing outcomes include consistently placing its clients on the first page of Google, but it doesn’t stop there.
A comprehensive review of the customer’s target markets and niches, extending far beyond Google, is included in Our News Café’s small business Internet marketing strategy. Strategies for most clients include implementations on Twitter, Facebook, Bing and Yahoo, search engine optimization and even video.
Proof? It was no accident if you found this article because it was ranked highly in a Bing, Google or Yahoo search. You did a search for small business Internet marketing information, and therefore we targeted you. People with the specific interest, like you, were what we sought with the crafting and design work on this article, as well as the way it was distributed and marketed. Now you can put our expertise and strategies to work for you. Your message will be much more effective if you deliver it to customers and potential customers where they are looking for it, on the Internet.
Send an e-mail to publisher (at) ournewscafe.com to request more information about Our News Café. A representative will contact you within one business day.
